Jonas Ingerstedt is an advertising photographer based in Stockholm. He has 30 years experience in fashion, beauty and lifestyle photography, now specialising in interiors with national and international clients. I've been on several interior shoots and I know how tricky they can be working with the natural light. But Jonas manages to capture the essence of a space beautifully, and translate it on to film.
This first home is typical of many in Scandinavia with it's black, white and wood. The addition of burnt orange and warm red throughout brings warmth and a common thread.
These advertising photographs show Jonas' skill in capturing the detail as well as the big picture. Make sure you check out his website for more beautiful examples of his work.